Cowan Global Website

With the London Olympics and bookmaker Paddy Power joining the rapidly growing list of individuals and organisations making gaffes around the issue of equality, how can you avoid making the same (or similar) mistakes?

Ignorance really is no excuse; if you don’t know or don’t understand – ask!

The last couple of weeks have seen two rather public gaffes from large organisations who really should know better. I’m not talking about bankers and their bonuses, I’m talking about getting equality right.

First, the bookmaker Paddy Power thought it would be a real hoot to mock one sector of our society in an advertisement which asks the viewer to play spot the difference; “stallion or mare.” The advertisement was set at Ladies Day at the Cheltenham Festival and involved spotting transgendered women in the crowd.

Harmless fun? To many maybe, but to that section of our society which is transgendered (an…

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